Journal

  • FAQ & Garment Measurements: Hida Mountain Pants

    by Sarah Danu
      Indisputably comfortable, yet classy enough you'll feel dressed up. GARMENT MEASUREMENTS waist flat unstretched (in) waist str...

  • FAQ & Garment Measurements: Ojai Lounge Shorts

    by Sarah Danu
      These shorts are easygoing in fit and vibe. Style them with a lightweight tank and you are ready for whatever adventure summer holds. GARME...

  • FAQ & Garment Measurements: Sonoma Scoop Neck

    by Sarah Danu
    Inspired by a love of old thermals and a modern eye, we put a spin on a classic with details like the extra long ribbed cuffs to create a ...

  • FAQ & Garment Measurements: Astral Duster

    by Sarah Danu
    I can't provide data to back this up, but I've heard many stories of the healing properties of colorganic® fiber, and have own my lived experien...

  • When We'll Have That Thing You're Wanting Done

    by Sarah Danu
    I'm actually pretty grateful I'm being taught the hard lessons going on right now while our company is young, small and nimble. It's causing me to see the need to build in flexibility in a way that will create steadiness for our business and everyone connected to it come hell or high water. This lesson is actually gentler to learn while a company is small even though it's felt anything but gentle! 🤪 Long term, the decisions these difficulties has caused will help Danu become a company that is steady and enduring for many years to come.

  • Our New Sizing Structure

    by Sarah Danu
    When I started this business, I wanted to make clothing for a wide size range of all genders but I had no idea whatsoever how to grade clothing. M...

  • FAQ & Garment Measurements: Barcelona Pullover

    by Sarah Danu
    GARMENT MEASUREMENTS DANU SIZE  pit-to-pit (inches) hemline (inches) front length neck to hem (inches) back length neck to hem (inches)...

  • Not Black Friday Sale

    by Sarah Danu
    The holidays are a tricky time for all small businesses and this year, with the majority of shopping happening online at major retailers, perhaps...

  • Meet The Model | Sarah Danu

    by Sarah Danu
    Sarah Danu would not mind not being one of the models you're meeting. In fact modeling is a bit out of her comfort zone. But as the founder of a s...

  • SLOW FASHION NOW

    by Sarah Danu
    I don't know if this will be a regular feature, but there's so much great information being shared to elevate, educate and inspire at the moment,...

  • GMO vs. Selectively Bred Cottons

    by Sarah Danu
    Genetic modification today is different than selective breeding, the age-old process of breeding plants or animals with the most desired traits. T...

  • Our Clothes Shrink & We're Proud Of It!

    by Sarah Danu
    Our clothes shrink a bit. It's less than industry standard so technically, we don't even have to tell customers about it but it's really importa...