Your clothing can be as organic as your food. Good for you, the earth & farmers too!
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Organic Madder Root Red
"The flower is very small and of a greenish yellow color. The root is cylindrical and fleshy — and of a reddish-yellow color."
Shop Naturally Dyed Collection
We Know Our Entire Process — From Farmer To Your Closet... & Beyond
Where were your clothes grown? Were they even grown at all, or are they made from petroleum? It's a joy to know & share every wholesome, organic step that goes into making these clothes.
We put a lot of thought & care into every aspect of Danu — from selecting our pure fabrics to our timeless designs to our plastic-free packaging
We hope you feel the love & care every time you slip into your Danu.
Walk through our process step-by-step below.
N°1 — Clothing Comes From Either Farms or Crude Oil
Ours comes from farms! We even know our farmers. Our organic cotton is grown in the USA - New Mexico to be specific.
N°2 — Plants Become Fabric
Our fabric is carded, spun & knit in North Carolina. Our process is beyond organic.
N°3 — Design & Sewing
Our headquarters are in coastal Northern California.
This is where we design & sew all Danu clothing. Learn more about our design process here.
We are proud to work with a woman-owned sewing factory that's been operating in San Francisco for 35+ years.
N°4 — You Wear Danu
Danu Organic is truly a heart offering made using heritage cotton that's never dyed or bleached... I have the Hida Mountain Pants and seriously can't take them off. They feel beautiful on and flatter many shapes. I feel so good wearing these because of the transparency in the story and knowing women have been supported throughout the process.
Seblé, California
i bought a set of pants and sweatshirt and some underwear. i just wanted to reach out and let you know how yummy they are and that i wear them all the time! even in hawaii! the comfort level is beyond, and the story you told me about this organic cotton makes it so very special.
please know that your work is appreciated in all ways. you also have designed very timeless pieces.
thanks for all the love you put into your project and for the care you give to nature....
Alison, Kaua'i
I just wanted to share with you that I am in love with this swearshirt. It makes me feel so safe and happy. Thank you.
Eyliana, California
N°5 — Our Infinite Return Program
It's perhaps a bit silly to talk about it since we've received zero garments so far, but we will accept back garments even after you've worn them for 55 years. Learn more here.
This is just us taking responsibility for the life cycle impact of our company.
Our clothing is on our skin even more often than skincare products. Most clothes are made from toxic substances. During the years of my mysterious autoimmune condition, I had an experience that really drove this home for me....
When you create a business, you can create your own paradise. You get to decide what materials, objects & people you want to work with. You get to choose what policies you feel are fair & supportive. You get to select the most sustainable packaging on earth. You get to do all of these things for no other reason than it feels right.
