Journal

  • When We'll Have That Thing You're Wanting Done

    I'm actually pretty grateful I'm being taught the hard lessons going on right now while our company is young, small and nimble. It's causing me to see the need to build in flexibility in a way that will create steadiness for our business and everyone connected to it come hell or high water. This lesson is actually gentler to learn while a company is small even though it's felt anything but gentle! 🤪 Long term, the decisions these difficulties has caused will help Danu become a company that is steady and enduring for many years to come.
  • Our New Sizing Structure

    When I started this business, I wanted to make clothing for a wide size range of all genders but I had no idea whatsoever how to grade clothing. M...
  • FAQ & Garment Measurements: Barcelona Pullover

    GARMENT MEASUREMENTS DANU SIZE  pit-to-pit (inches) hemline (inches) front length neck to hem (inches) back length neck to hem (inches)...
  • Not Black Friday Sale

    The holidays are a tricky time for all small businesses and this year, with the majority of shopping happening online at major retailers, perhaps...
  • Meet The Model | Sarah Danu

    Sarah Danu would not mind not being one of the models you're meeting. In fact modeling is a bit out of her comfort zone. But as the founder of a s...
  • SLOW FASHION NOW

    I don't know if this will be a regular feature, but there's so much great information being shared to elevate, educate and inspire at the moment,...
  • GMO vs. Selectively Bred Cottons

    Genetic modification today is different than selective breeding, the age-old process of breeding plants or animals with the most desired traits. T...
  • Our Clothes Shrink & We're Proud Of It!

    Our clothes shrink a bit. It's less than industry standard so technically, we don't even have to tell customers about it but it's really importa...
  • Fashion Is Over

    I must admit, I was not sure how my last instagram post (FASHION IS OVER) would go over.⁠⁠I woke up today feeling a strong conviction that it's a ...
  • Springtime With Sarah Danu

    We're inside, but the earth is coming alive with new growth and that energy of creative expansion is here for all of us. I'm excited by all of the...
  • Ways To Support Small Businesses For Free

    1) Leave a review where you would go to look for their reviews. For us, leaving reviews of products you already own is enormously helpful. Shari...
  • FAQ: Equatorial Wrap Pre-Order

    Q: Is it reversible? A: Secretly, yes. 🤫When we took these photos, the top was only a couple days old and photographing it was a last minute decis...